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The most popular email format is rich text, especially when using professional email signatures. Rich text formatting can help make a company’s campaign pop and draw the attention of potential customers looking for what they need or want. Mobile users tend to open emails more quickly than desktop computers. Rich Text Format (RTF), provides support for things like font sizes, colors, paragraph alignment etc which makes the message look better and causes people to read more so you have higher chances of conversions because your target audience will understand what you want to say.įormatting is important in any type of marketing email, but it’s especially true when you’re delivering your message on mobile. This means that it is difficult to make a table of contents or indent paragraphs in plain text however this also helps with email deliverability since HTML looks like spam filters may see it differently than an inbox due to its curly brackets and embedded images.
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Plain text contains no formatting, only line breaks and spacing. It allows formatting options such as fonts, colors and spacing which means they can create messages that are much more pleasant to look at. Rich text is a popular default format for the creation of emails. Rich text can also be more effective at increasing conversions since we can use things like fonts and colors which makes the message look better and causes people to read more. This means that it is difficult to make a table of contents, indent paragraphs or set off headings. However, there is one major drawback of using plain text – it doesn’t allow any images! Rich Text allows marketers more control over how their message looks through things such as fonts, colors and spacing which means they can create messages that are much more pleasant to look at. Plain-text emails have been shown time again to be more effective than HTML ones at increasing open rates so if your goals are primarily conversion oriented then this format could be a good choice. They’re often used in transactional email, like receipts or order confirmations, because they work well with mobile devices and people can read them quickly without having to download an app that supports rich text formatting. Plain-text emails are great for times when you want to get right to the point. Lastly, if all that’s needed is text alone without such an array of benefits one can also use Plain Text formatting which produces simple text as a result. If you are looking for more limited features like style adjustments in italics or bolding, use Rich Text formatting when possible. If you are looking for advanced functionality with unlimited styling options, including colorful fonts and fancy digital signatures, then HTML format would work best. The answer of course depends on what you need. You may be wondering what the best email format to use for your company’s marketing is. Rich text emails offer many benefits to businesses, so this article will discuss how they work and why you should use them. There are few things in the modern world more frustrating than getting an email with no formatting whatsoever. Choosing between rich text and plain text for email marketing can be a difficult decision, but it is one that needs to be made.